A regional retailer sought advice on new age advertising and was specifically curious about internet video, e-mail messaging, and television based advertisement. Putnam/Travers created a small new media advisory team for this project. Our consultants and subcontractor provided creative leadership, technical planning and design, and even contributed the computer, audio, and video equipment necessary to create an exciting, new-age, multi-channel promotional campaign. The client is now planning the second wave of advertising and partnering with the same Putnam/Travers teammates.
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