An extremely successful Sports industry executive was curious about the impression he made in person. Did he exude confidence, leadership, or team orientedness? Did he lack anything in his presence or poise? What did people see in him when he spoke with them? Putnam/Advisors formed a 360 degree feedback team to observe, assess, test, and provide feedback to the client in regards to his image, communication effectiveness, professional style, approachability, leadership aura, perceived competence and confidence. Then, the team worked with an external consultant that specialized in “audience connection”, listening skills, and body language, which our executive client believes was the key to his vastly improved ability to lead his people today.